Most SMB CEOs have more revenue potential inside their business than they realize. I find it, name it, and help you capture it—fast.
Most revenue problems aren't obvious. They hide in plain sight—in your customer mix, your pricing, your positioning, or opportunities right next to what you already do. I find what others miss.
You're doing everything right, but growth has stalled. The playbook that worked before isn't moving the needle anymore.
More sales reps. New marketing spend. A CRM upgrade. Nothing's producing the breakthrough you need.
Something in your gut says there's a bigger opportunity nearby—a market, a product, a partnership—but you can't quite see it clearly.
You don't need a six-month consulting engagement. You need someone who can diagnose fast and move with you.
I find what's holding you back—and what you could be missing entirely.
They come in with a framework and try to fit your business into it. They optimize the funnel, tweak the pitch, add headcount, and track metrics that feel busy but don't change the trajectory.
They improve what already exists. They rarely ask whether you're working on the right problem in the first place.
And when results are slow, the answer is always: more time, more budget, more effort.
I start by diagnosing—listening, asking uncomfortable questions, and looking at your business from the outside in. Before I recommend anything, I need to understand what's actually going on.
Then I look for the adjacent opportunities: the customers you're underserving, the products you're underpricing, the markets one step away from where you are.
I stay engaged through execution—not just as an advisor, but as someone accountable for results.
Revenue problems are rarely what they first appear to be. My process starts with clarity—then moves to action.
We start by understanding your business, your customers, your revenue model, and where the gaps are. No assumptions. No pre-built frameworks applied blindly. This is where most consulting goes wrong—I don't.
Based on what I find, I identify the highest-leverage revenue opportunities specific to your business. I look for adjacencies—markets, products, partnerships, and pricing opportunities you may not have seen yet.
Strategy without execution is just a presentation. I stay engaged through implementation, helping you move from insight to revenue with accountability at every step.
Most companies sit on untapped revenue potential in the form of adjacent opportunities—markets, products, and customer relationships they haven't fully explored. My approach is built around finding those adjacencies before your competition does.
A software company discovered that their biggest revenue opportunity wasn't new logos—it was an underserved segment of existing customers who needed a premium tier that didn't exist yet.
A services firm was leaving 40% of potential revenue on the table by not packaging their expertise into a productized offering. We built it in 90 days.
A product company found that adjacent distribution partnerships—not direct sales—were their fastest path to a new market segment.
Not as a theorist. As someone who has built businesses, run revenue teams, and delivered measurable results across industries.
Helped scale the world's largest digital music platform, forging partnerships with Universal Music Group and navigating the adjacency from consumer platform to industry infrastructure.
Helped build the commercial go-to-market for autonomous robotics, identifying strategic adjacencies in retail and facilities management that defined the company's growth trajectory.
Worked with the retail robotics pioneer to expand market penetration and define the revenue strategy for scaling beyond early adopters into the mainstream retail market.
Advised the pet health platform on go-to-market strategy, customer acquisition, and identifying the adjacent revenue opportunities in the rapidly growing pet wellness space.
Helped the security training platform identify and pursue adjacent market segments, expanding beyond the initial customer base to build a more diversified and defensible revenue model.
Founded and led a growth strategy firm advising early-stage and growth-stage companies on revenue architecture, market adjacency, and commercial execution.
Worked with startup founders to sharpen their revenue models, identify overlooked adjacencies, and build scalable commercial engines from the ground up.
Turned around a struggling manufacturer into a thriving distributorship network. Solved a product-market fit challenge for a freshly brewed machine that didn't fit traditional vending by introducing an equipment rental and recurring consumables subscription model.
Helped the skincare company identify and pursue DTC and partnership adjacencies that accelerated revenue growth and expanded the brand's reach into new consumer segments.
I work with a specific kind of company—and a specific kind of leader.
CEOs of companies doing $1M–$25M in revenue who have proven their model and are ready to scale
Leaders who feel stuck at a revenue plateau and suspect there's a bigger opportunity they're missing
Founders who want strategic depth and execution accountability—not just advice
Companies where the CEO is still the chief revenue driver and needs a seasoned partner to think alongside
Businesses with real assets, real customers, and real potential—that just hasn't been fully unlocked yet
From startup founders to seasoned CEOs — here's what working with Steven looks like.
“Steve gave very direct, sharp, and practical feedback. He quickly looked past the product details and pushed us to think about the real investor question: how to make the opportunity feel much bigger, clearer, and more fundable. Honest, focused, and immediately useful.”
“Steve's experience showed right from the start. He shared some very insightful tips. I had to listen twice to digest it all!”
“Steven is a powerhouse that helped me quickly quantify and hone a 'WAY TOO GENERIC' business model into something actionable and market testable. Very friendly and energetic — just giving back to the community.”
“It was an absolute privilege to be mentored by Steven. He has a brilliant mind and many decades of highly credible experience to back it up. Priceless and world class mentor.”
“This session was highly valuable for understanding market opportunities and go-to-market strategies. Steven provided clear, actionable advice.”
“Steve provided valuable insight and advice to help with our GTM. His honest and constructive feedback confirmed we are headed in the right direction.”
“I had an amazing session with Steve that exceeded all my expectations. He is genuine, insightful, and incredibly easy to talk to. He brings a wealth of knowledge with a down-to-earth approach that immediately puts you at ease. This session was an absolute game-changer.”
“Top 3 mentor on the platform. We had a no-BS conversation where we cut to the core of the issue and put some tangible solutions on the table. If he agrees to book with you, consider yourself lucky.”
“Steven really knew his stuff about email marketing, LinkedIn, and SEO. He dropped great tips on tools and got me thinking about different ways to grow.”
“My session with Steven was refreshingly direct and honest, delivering much-needed objective feedback. His straightforward approach is highly beneficial.”
“Great call with Steven — very knowledgeable and experienced. He tells it how it is. Straight shooter. Definitely recommend.”
“Steven was just awesome. He had so many great ideas for pricing strategy, messaging, potential partners, and referral program structure. It was a flood of insights. He was also very generous with his time.”
“I truly appreciated Steven's insightful perspective and profound knowledge of the American market. His advice will significantly contribute to our business expansion. Highly recommend.”
“Steven gave me a lot of information to digest and think about, as well as a lot of confidence about my little venture! Will definitely be coming back.”
“Amazing consultation and great mentorship! Steven really takes a deep dive into your business and shares his best perspective. Would love to work with him again.”
“Steven gave great feedback on my pitch deck and advice on how to build an investor network.”
“Steven is a great mentor. He shared several useful insights and is friendly, patient, a good listener, and explains things clearly.”
“Had an excellent session with Steven. He listened patiently and gave valuable suggestions. Friendly, attentive, and insightful.”
“I'm really thankful for the call — Steven was able to give me a new perspective on a deal I was working on. He helped me truly understand the other party.”
“Steven dropped hot fire knowledge on talking with investors and structuring equity deals. He is the most renaissance business advisor I've met, with a broad range of deep experience.”
“Steven is a great sales teacher. I gained so much clarity during our session.”
“Steven opened my eyes to ways of improving our online sales beyond what I was considering. I'm excited to implement the opportunities he revealed.”
“Steven gave me a great plan of action and a lot of great ideas I can implement to save time and costs.”
“Great mentor, with great experience and a great listener. Steve is great and highly recommended!”
“My session with Steven was eye-opening and motivating. His no-nonsense approach along with his knowledge leads to very helpful sessions.”
“Steven was precisely on point with his observations! He pointed out the core of the problem I had completely overlooked. You are super smart!”
“Cannot believe how much I learned from a 30-minute chat with Steve. His advice truly reflects 40 years of startup experience and business mastery.”
“I can't recommend Steven enough. He helped me craft our investor story and — more importantly — taught me how to think like an investor. A lifesaver before fundraising.”
“This was a master class on strategy. Steven is very sharp. He quickly saw how I could better position my product and gave me two great methods for more sales. Blunt, friendly, and honest — exactly what you want.”
“Steve gave very direct, sharp, and practical feedback. He quickly looked past the product details and pushed us to think about the real investor question: how to make the opportunity feel much bigger, clearer, and more fundable. Honest, focused, and immediately useful.”
“Steve's experience showed right from the start. He shared some very insightful tips. I had to listen twice to digest it all!”
“Steven is a powerhouse that helped me quickly quantify and hone a 'WAY TOO GENERIC' business model into something actionable and market testable. Very friendly and energetic — just giving back to the community.”
“It was an absolute privilege to be mentored by Steven. He has a brilliant mind and many decades of highly credible experience to back it up. Priceless and world class mentor.”
“This session was highly valuable for understanding market opportunities and go-to-market strategies. Steven provided clear, actionable advice.”
“Steve provided valuable insight and advice to help with our GTM. His honest and constructive feedback confirmed we are headed in the right direction.”
“I had an amazing session with Steve that exceeded all my expectations. He is genuine, insightful, and incredibly easy to talk to. He brings a wealth of knowledge with a down-to-earth approach that immediately puts you at ease. This session was an absolute game-changer.”
“Top 3 mentor on the platform. We had a no-BS conversation where we cut to the core of the issue and put some tangible solutions on the table. If he agrees to book with you, consider yourself lucky.”
“Steven really knew his stuff about email marketing, LinkedIn, and SEO. He dropped great tips on tools and got me thinking about different ways to grow.”
“My session with Steven was refreshingly direct and honest, delivering much-needed objective feedback. His straightforward approach is highly beneficial.”
“Great call with Steven — very knowledgeable and experienced. He tells it how it is. Straight shooter. Definitely recommend.”
“Steven was just awesome. He had so many great ideas for pricing strategy, messaging, potential partners, and referral program structure. It was a flood of insights. He was also very generous with his time.”
“I truly appreciated Steven's insightful perspective and profound knowledge of the American market. His advice will significantly contribute to our business expansion. Highly recommend.”
“Steven gave me a lot of information to digest and think about, as well as a lot of confidence about my little venture! Will definitely be coming back.”
“Amazing consultation and great mentorship! Steven really takes a deep dive into your business and shares his best perspective. Would love to work with him again.”
“Steven gave great feedback on my pitch deck and advice on how to build an investor network.”
“Steven is a great mentor. He shared several useful insights and is friendly, patient, a good listener, and explains things clearly.”
“Had an excellent session with Steven. He listened patiently and gave valuable suggestions. Friendly, attentive, and insightful.”
“I'm really thankful for the call — Steven was able to give me a new perspective on a deal I was working on. He helped me truly understand the other party.”
“Steven dropped hot fire knowledge on talking with investors and structuring equity deals. He is the most renaissance business advisor I've met, with a broad range of deep experience.”
“Steven is a great sales teacher. I gained so much clarity during our session.”
“Steven opened my eyes to ways of improving our online sales beyond what I was considering. I'm excited to implement the opportunities he revealed.”
“Steven gave me a great plan of action and a lot of great ideas I can implement to save time and costs.”
“Great mentor, with great experience and a great listener. Steve is great and highly recommended!”
“My session with Steven was eye-opening and motivating. His no-nonsense approach along with his knowledge leads to very helpful sessions.”
“Steven was precisely on point with his observations! He pointed out the core of the problem I had completely overlooked. You are super smart!”
“Cannot believe how much I learned from a 30-minute chat with Steve. His advice truly reflects 40 years of startup experience and business mastery.”
“I can't recommend Steven enough. He helped me craft our investor story and — more importantly — taught me how to think like an investor. A lifesaver before fundraising.”
“This was a master class on strategy. Steven is very sharp. He quickly saw how I could better position my product and gave me two great methods for more sales. Blunt, friendly, and honest — exactly what you want.”
“It was a huge pleasure to talk with Steven. Great energy, great conversation, and nailed advice on the topics that were important for me.”
“Straight to the point and honest feedback from his experience. Overall a thought-provoking session. Steve is one of the best on Growth Mentor for Sales.”
“I came away with a page of specific, actionable items that could improve our business significantly. Thank you!”
“I appreciate his honest feedback about my pitch deck. He has tons of experience. Highly recommended for startups.”
“My session with Steven was excellent. He took the time to research the industry beforehand. His expertise shows in his questions and his willingness to help is phenomenal.”
“Steven has excellent entrepreneurial experience and provided precious answers to fundraising questions. He's also very friendly and fun to talk to!”
“Steve gave me incredibly valuable and honest feedback — as usual. He's a straight shooter who helped simplify and validate messaging and go-to-market. Highly recommended.”
“I needed someone to poke holes in my pitch deck. Steven did a great job of it. He was clear and decisive in his feedback.”
“Steven is patient and offers specific suggestions. He also takes a personal interest in your project. What else could you want from a mentor?”
“Steve is very honest and very insightful! He gave me the POV from the investor side — really helpful as a new founder. Very recommended.”
“Steven was fantastic — super honest, helpful, and gave great actionable advice. Looking forward to speaking again.”
“Steven was extremely helpful and gave me actionable takeaways in just a 30-minute call.”
“I had an amazing session with Steve. His extensive knowledge and experience definitely comes through. Very helpful.”
“Business development becomes a piece of cake after a call with Steven.”
“I had a very cool and fun conversation with Steven. He has lots of experience and explained a lot about fundraising!”
“Thank you for discouraging me but I hope you don't do it to others. I know that you're here to find a doormat for your consultation job opportunity. Sorry to not be the one for you. Hope you find one soon. Mr. Pioneer of data-driven marketing.”
“Steven was very honest with me and pointed out ways we could improve the website. I highly recommend Steven.”
“Thanks for your advice, Steve! You helped me think about our problems in new ways. Looking forward to following up.”
“This was my first call on GrowthMentor and it met and even exceeded my expectations. Steven provided actionable growth hacking advice that doesn't require additional budget. 10/10.”
“I left the conversation both energised and with a lot more clarity on next steps. Steven listened carefully and provided insightful advice throughout.”
“Steve was able to assist me in thinking through various fundraising options and the pros and cons of each. Now we feel like we have a plan of action going forward. Highly recommend.”
“Thoroughly enjoyed chatting with Steve. He was able to quickly cut to the core of issues and opportunities.”
“Steven highlighted what was needed and gave me thought-provoking feedback. Highly recommend this gem.”
“Steve was very generous with his time. He got right to the core of our issue and helped with several potential product offerings and go-to-market ideas.”
“Best session I had on GrowthMentor. Deep, clear, and articulate vision of why, what, and how we need to prioritize. Get a slot with Steven before he's not available anymore.”
“Thanks for a fantastic call, Steve. Great advice and insights from your advertising and marketing background.”
“Steven was an excellent mentor. Great session with insightful ideas for my business. Very knowledgeable.”
“What an amazing conversation. Steven gave me multiple action points and was very clear about next steps. One of the most valuable conversations I've had.”
“The mentoring with Steven was great. I gained more clarity and direction for my company and learned to present my services with more confidence.”
“It was a huge pleasure to talk with Steven. Great energy, great conversation, and nailed advice on the topics that were important for me.”
“Straight to the point and honest feedback from his experience. Overall a thought-provoking session. Steve is one of the best on Growth Mentor for Sales.”
“I came away with a page of specific, actionable items that could improve our business significantly. Thank you!”
“I appreciate his honest feedback about my pitch deck. He has tons of experience. Highly recommended for startups.”
“My session with Steven was excellent. He took the time to research the industry beforehand. His expertise shows in his questions and his willingness to help is phenomenal.”
“Steven has excellent entrepreneurial experience and provided precious answers to fundraising questions. He's also very friendly and fun to talk to!”
“Steve gave me incredibly valuable and honest feedback — as usual. He's a straight shooter who helped simplify and validate messaging and go-to-market. Highly recommended.”
“I needed someone to poke holes in my pitch deck. Steven did a great job of it. He was clear and decisive in his feedback.”
“Steven is patient and offers specific suggestions. He also takes a personal interest in your project. What else could you want from a mentor?”
“Steve is very honest and very insightful! He gave me the POV from the investor side — really helpful as a new founder. Very recommended.”
“Steven was fantastic — super honest, helpful, and gave great actionable advice. Looking forward to speaking again.”
“Steven was extremely helpful and gave me actionable takeaways in just a 30-minute call.”
“I had an amazing session with Steve. His extensive knowledge and experience definitely comes through. Very helpful.”
“Business development becomes a piece of cake after a call with Steven.”
“I had a very cool and fun conversation with Steven. He has lots of experience and explained a lot about fundraising!”
“Thank you for discouraging me but I hope you don't do it to others. I know that you're here to find a doormat for your consultation job opportunity. Sorry to not be the one for you. Hope you find one soon. Mr. Pioneer of data-driven marketing.”
“Steven was very honest with me and pointed out ways we could improve the website. I highly recommend Steven.”
“Thanks for your advice, Steve! You helped me think about our problems in new ways. Looking forward to following up.”
“This was my first call on GrowthMentor and it met and even exceeded my expectations. Steven provided actionable growth hacking advice that doesn't require additional budget. 10/10.”
“I left the conversation both energised and with a lot more clarity on next steps. Steven listened carefully and provided insightful advice throughout.”
“Steve was able to assist me in thinking through various fundraising options and the pros and cons of each. Now we feel like we have a plan of action going forward. Highly recommend.”
“Thoroughly enjoyed chatting with Steve. He was able to quickly cut to the core of issues and opportunities.”
“Steven highlighted what was needed and gave me thought-provoking feedback. Highly recommend this gem.”
“Steve was very generous with his time. He got right to the core of our issue and helped with several potential product offerings and go-to-market ideas.”
“Best session I had on GrowthMentor. Deep, clear, and articulate vision of why, what, and how we need to prioritize. Get a slot with Steven before he's not available anymore.”
“Thanks for a fantastic call, Steve. Great advice and insights from your advertising and marketing background.”
“Steven was an excellent mentor. Great session with insightful ideas for my business. Very knowledgeable.”
“What an amazing conversation. Steven gave me multiple action points and was very clear about next steps. One of the most valuable conversations I've had.”
“The mentoring with Steven was great. I gained more clarity and direction for my company and learned to present my services with more confidence.”
I've run revenue teams. I've built companies. I've sat in the CEO chair and felt the pressure of a growth number that felt out of reach. I know what it's like to have a business with real potential that just isn't performing the way it should.
That's why I work differently than most consultants. I don't come in with a pre-packaged framework and try to fit your business into it. I start by listening. I ask uncomfortable questions. I look at your business from the outside and try to see what you can't see from the inside.
My book, The Adjacency Advantage, captures the core of how I think about revenue growth: the biggest opportunities are usually hiding right next to where you already operate. You just need someone to help you see them.
After 40+ years and work across dozens of companies—from digital media to robotics to healthcare—I've learned that revenue growth isn't about working harder on what you're already doing. It's about finding the right next move.
Most CEOs discover something surprising in our first conversation. There's usually more potential than they thought—and a clearer path to it than they expected. Let's find yours.
Let's Talk About Your Revenue →
